Teens are abandoning Under Armour in droves — and it’s turning into a huge crisis for the brand

http://www.businessinsider.com/teens-say-under-armour-isnt-cool-2018-4Under Armour isn’t gaining any steam with teens in apparel or footwear, according to Piper Jaffray’s most recent teen survey.

Source: Teens are abandoning Under Armour in droves — and it’s turning into a huge crisis for the brand