Millennials Follow Brands; GenX , Contests; and Boomers, Promotions 03/16/2017

1 in 10 messages actually get a response from a brand, 30% of Millennials engage with a brand on social at least once a month, and 14% of Baby Boomers initiate conversations with brands on Continue reading Millennials Follow Brands; GenX , Contests; and Boomers, Promotions 03/16/2017

Brands Are Reaching Out to Millennials Who Want a Break From ‘Adulting’ | Adweek

Growing up is never easy, and millennials have turned the struggle into a slang word: “adulting,” with dedicated memes that say things like, “I’m done adulting for the rest of the day,” as well as, Continue reading Brands Are Reaching Out to Millennials Who Want a Break From ‘Adulting’ | Adweek

Infographic on Millenials, the Manic Mobile Shopper – Digital Dealer

Entrepreneur reports on 16-34 year old’s shopping habits. Mobile device usage, apps and e-commerce accessibility are highlighted as key needs for successfu Source: Infographic on Millenials, the Manic Mobile Shopper – Digital Dealer