The future of advertising is ‘fewer, better ads’ – Recode

“By giving away stuff for free for so long, we’ve created an ad economy that is bigger than it should be,” Deep Focus CEO Ian Schafer says. Source: The future of advertising is ‘fewer, better Continue reading The future of advertising is ‘fewer, better ads’ – Recode

Google, Researchers Seek To Develop Brand Search As A Metric 01/05/2017

Could Google Trend Data replace brand tracking studies? New research from Drexel University, Brigham Young University, and Google suggest the data could at least supplement traditional methods tolower costs and develop brand search as a Continue reading Google, Researchers Seek To Develop Brand Search As A Metric 01/05/2017

Brand First, Digital Second. How Digital Marketing Should Change In 2016.

I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning? I’m assuming your answer was a resoundi… Source: Brand First, Continue reading Brand First, Digital Second. How Digital Marketing Should Change In 2016.

16 Eye-Popping Statistics You Need to Know About Visual Content Marketing — Medium

An estimated 84 percent of communications will be visual by 2018. An estimated 79 percent of internet traffic will be video content by 2018 Source: 16 Eye-Popping Statistics You Need to Know About Visual Content Continue reading 16 Eye-Popping Statistics You Need to Know About Visual Content Marketing — Medium

Brands Evolve With Faceting Strategy | Branding Strategy Insider

Managing the growth and change of a brand has always been difficult, requiring both art and wisdom. A faceting strategy makes obsolete the days when a brand was a one-dimensional entity. Source: Brands Evolve With Continue reading Brands Evolve With Faceting Strategy | Branding Strategy Insider