Google, Researchers Seek To Develop Brand Search As A Metric 01/05/2017

Could Google Trend Data replace brand tracking studies? New research from Drexel University, Brigham Young University, and Google suggest the data could at least supplement traditional methods tolower costs and develop brand search as a Continue reading Google, Researchers Seek To Develop Brand Search As A Metric 01/05/2017

8 Eye-Opening Digital Marketing Stats From the Past Week | Adweek

The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off Continue reading 8 Eye-Opening Digital Marketing Stats From the Past Week | Adweek

Opera adds a built-in ad blocker to its desktop browser | TechCrunch

There has been a lot of talk about mobile ad blocking lately, but on the desktop, this is an old phenomenon. Until now, however, desktop ad blocking was all about plugins. But Opera is about to… Source: Continue reading Opera adds a built-in ad blocker to its desktop browser | TechCrunch

Advertising – Eye-Tracking Study: How Consumers View Display Ads : MarketingProfs Article

Advertising – Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? Source: Advertising – Eye-Tracking Study: How Consumers View Display Continue reading Advertising – Eye-Tracking Study: How Consumers View Display Ads : MarketingProfs Article