Brand First, Digital Second. How Digital Marketing Should Change In 2016.

I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning? I’m assuming your answer was a resoundi… Source: Brand First, Continue reading Brand First, Digital Second. How Digital Marketing Should Change In 2016.

Brands Evolve With Faceting Strategy | Branding Strategy Insider

Managing the growth and change of a brand has always been difficult, requiring both art and wisdom. A faceting strategy makes obsolete the days when a brand was a one-dimensional entity. Source: Brands Evolve With Continue reading Brands Evolve With Faceting Strategy | Branding Strategy Insider