Why ad blockers are not a threat to the online ad industry

Don’t believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse. Source: Why ad blockers are not a threat to the online Continue reading Why ad blockers are not a threat to the online ad industry

DoubleClick Unveils Ads that Defeat Ad Blockers

DoubleClick, the ad-serving giant owned by Google, has unveiled native ads that defeat ad blockers. The move comes at a time of growing concern among online publishers that increased use of ad Source: DoubleClick Unveils Continue reading DoubleClick Unveils Ads that Defeat Ad Blockers