Personalization Continues to Provide Uplift in Conversion Rates for Online and Offline Channels – Marketing Charts

In-house marketers continue to see the most bang for their personalization buck in the area of search engine marketing, but those implementing personalization in offline channels are reporting more success this year. That’s according to the latest annual Conversion Rate Optimization Report [download page] from Econsultancy and RedEye. Some 39% of company marketers report a… Read More »

Source: Personalization Continues to Provide Uplift in Conversion Rates for Online and Offline Channels – Marketing Charts