Millennials Follow Brands; GenX , Contests; and Boomers, Promotions 03/16/2017

1 in 10 messages actually get a response from a brand, 30% of Millennials engage with a brand on social at least once a month, and 14% of Baby Boomers initiate conversations with brands on social atleast once a month.

Source: Millennials Follow Brands; GenX , Contests; and Boomers, Promotions 03/16/2017

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