The future of advertising is ‘fewer, better ads’ – Recode

“By giving away stuff for free for so long, we’ve created an ad economy that is bigger than it should be,” Deep Focus CEO Ian Schafer says. Source: The future of advertising is ‘fewer, better Continue reading The future of advertising is ‘fewer, better ads’ – Recode

Google, Researchers Seek To Develop Brand Search As A Metric 01/05/2017

Could Google Trend Data replace brand tracking studies? New research from Drexel University, Brigham Young University, and Google suggest the data could at least supplement traditional methods tolower costs and develop brand search as a Continue reading Google, Researchers Seek To Develop Brand Search As A Metric 01/05/2017