Google Unveils Programmatic Native and Full-Screen Mobile Video Ads | Adweek

Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand on Google’s open-auction and private marketplaces.

Source: Google Unveils Programmatic Native and Full-Screen Mobile Video Ads | Adweek

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