Adidas CEO credits turnaround to handing brand managers more power and responsibility | Marketing | The Drum

Adidas chief executive, Herbert Hainer, has credited the company’s brand managers with helping to turn around the alarming profit warnings of two years ago and its return as a serious challenger to rival Nike. Source: Continue reading Adidas CEO credits turnaround to handing brand managers more power and responsibility | Marketing | The Drum

The $45 Billion Market Where Businesses May Welcome Regulation

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A $45 billion market is facing its biggest regulatory threat yet — a measure that could dramatically cut the phone bills of businesses across the country. Source: The $45 Billion Market Where Businesses May Welcome Continue reading The $45 Billion Market Where Businesses May Welcome Regulation

Yahoo Turns To Yelp To Beef Up Local Search

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According to a report appearing today in the Wall Street Journal (WSJ), Yahoo will be incorporating local content and listings from Yelp into its main sear Source: Yahoo Turns To Yelp To Beef Up Local Continue reading Yahoo Turns To Yelp To Beef Up Local Search

How Small Business Owners Can Use Google RankBrain in SEO

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There’s a new Google algorithm in town, and its name is RankBrain, which has been in use since last October, but many business owners are only beginning to understand the changes it makes to search… Continue reading How Small Business Owners Can Use Google RankBrain in SEO

30 Online Marketing Terms Every Business Owner Needs to Know

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Backlinks, Hashtag, CTA, Tweet, Hootlet… Wait, are we still speaking English here? The rise of online marketing has done more that just change the way we promote our businesses, it’s changed the… Source: 30 Online Continue reading 30 Online Marketing Terms Every Business Owner Needs to Know